Firstly, let’s start with why stories are so important. Stories are vectors for emotion and we know that emotions play a massive part in decision making. So, when we look at purchase influencing factors, the way we influence emotion is key in getting the desired outcome. Stories work so well because they allow us to place things into context, they absorb our attention and they are memorable. Those 3 factors mean they are great at building trust, strengthening relationships and delivering key messages.Read More
Health & Wellness | Blog
Find out just how simple weight loss can be, and how you can start living a healthy lifestyle today. Expect plenty of infographics, videos and much more!
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